On Tuesday March 10, 2016, Hans-Jaap was invited for an executive dinner by Harvard Business Publishing in Hotel L’Europe in Amsterdam. During an evening of networking and discussion, Didier Bonnet, with George Westerman and Andrew McAfee author of “Leading Digital; Turning Technology into Business Transformation”, gave an inspiring presentation with many examples about Digital Transformation and how to become a Digital Master. His book “Leading Digital” offers an powerful approach on what it needs in each phase of the process to achieve a successful digital transformation. One of the outcomes of all research is that a project will never succeed against the organisational culture, or in Peter Drucker’s expression: “Culture eats Strategy for Breakfast, Lunch and Dinner”. Thanks to Francois Belot a.o. of HBP for the inspiring evening.